2024.03 | 소비문화연구 | 교신저자 영업사원의 신뢰가 고객의 지각된 소개위험과 소개의도에 미치는 영향 – 자기효능감의 조절효과
2024.03 | 아태비즈니스연구 | 공동저자 금융산업의 빅데이터 경영 사례에 관한 연구: 은행의 빅데이터 활용 조직 및 프로세스를 중심으로
2023.10 | 한국항공경영학회지 | 제1저자 항공사 ESG 경영에 대한 평가가 소비자 반응에 미치는 영향 - 지각된 적합성을 중심으로 -
2023.02 | 한국항공경영학회지 | 단독 A Study on the Users’ Characteristics of Cross-border E-commerce Using Panel Data - Implications for Aviation Logistics Industry -
2020.08 | 한국항공경영학회지 | 제1저자 A Study on Exploring the Evolutionary Direction of the Postal Logistics Platform in response to the 4th Industrial Revolution - Focusing on the Use of AHP Analysis -
2020.01 | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 공동저자 The impact of CSR-linked sport sponsorship on consumers' reactions to service failures
2019.06 | 소비문화연구 | 단독 The Effect of Product Involvement and Perceived Fit on Consumers’ Response to Cause-related Marketing
2019.04 | 한국항공경영학회지 | 단독 A Study on the Role of Consumer Choice in the Response of Airline’s Cause-related Marketing
2019.04 | JOURNAL OF DISTRIBUTION SCIENCE | 단독 The Moderating Effect of Bargain-proneness in Customer Evaluation of Retail Service
2019.04 | 상품학연구 | 단독 The Effect of Internal Branding Activities on Satisfaction and Customer Orientation of Employees: The Moderating Role of Organizational Culture
2019.04 | 글로벌경영학회지 | 교신저자 The Effects of Waiting Management Activities on Consumers’ Negative Emotion and Customer Loyalty in Medical Service
2019.03 | 정보통신정책연구 | 단독 The Effect of the Need for Cognition and Self-esteem on SNS Usage of Senior Consumers
2018.08 | 한국항공경영학회지 | 단독 The Effective Recovery Strategy of Airline’s Service Failure Considering Customer’s Relational Propensity
2018.04 | 유통과학연구 | 공동저자 Study on the Donation and Consumer Attitude for the Retail Brand Management
2017.07 | 윤리경영연구 | 공동저자 Nurturing Ethical Leaders: The Case of the Ethical Leader Rearing Program at the Catholic University of Korea
2014.08 | 상품학연구 (Journal of Product Research) | 제1저자 Evolution of the Mobile Ecosystem and the Take-off of a Small Giant: A Case Study on the Innovation of a Smart Phone Components Supplier
2012.12 | 전문경영인연구 | 제1저자 An Empirical Study on the Effects of Perceived Hospital Associations on Consumers’ Brand Evaluation
2012.12 | 한국창업학회지 | 단독 An Empirical Study on the Influence of Perceived Characteristics of Social Enterprise on Consumer’s Response
2012.12 | 한국항공경영학회지 | 단독 The Influence of Sponsorship Characteristics of Cultural Events on Consumer Response －Implications for Airline Companies－
2012.08 | 기업가정신과 벤처연구 | 단독 A Study on the Influence of Perceived CEO Characteristics on Attitude toward Social Enterprise
2011.12 | 국제경상교육연구 | 단독 Role of Innovativeness and Similarity in Forming Attitudes toward Convergence Service －Focused on IPTV Service－
2011.11 | INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | 공동저자 The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type
2011.06 | ACADEMY OF MARKETING STUDIES JOURNAL | 공동저자 DIVERGENT MEANING OF CONVERGENT MOBILE PHONE FROM GENERIC MOBILE PHONE
2011.01 | 상품학연구 | 단독 A Study on the Influence of Personal Values on Attitude toward Convergence and Intention to Use
2010.12 | 산업경영연구 | 공동저자 A Study on the Conceptual Framework and Case Analysis of CSR Activities
2010.05 | 브랜드디자인학연구 | 공동저자 A Study on the Role of Self-Congruity in Building Brand Loyalty
2008.09 | 생산성논집 | 단독 An Empirical Study on the Transferability of the Installed Base in Convergence Situation
2008.06 | 중소기업연구 | 단독 A Study on the Factors Influencing Store-type Choice and Customer Loyalty in Internet Shopping Mall
2008.01 | 한국마케팅저널 | 공동저자 The Effect of Perceived Similarity and Usage Behaviorof Component Products on Adoption Intentionsof Convergence Product- Focused on Wibro in Telecommunication Market